At InAisle, we believe the most effective way to build lasting connections with consumers is through authentic, one-on-one engagement. As a specialised grocery sampling company, we offer a distinct approach that directly brings your brand to life in the aisles, right where purchasing decisions are made. Our aim is straightforward: to drive brand awareness, reinforce product positioning, and foster shopper habits that lead to repeat purchases.
With a love of NEW, we design each in-store activation from the ground up.
This starts by understanding your objectives and designing a solution that works for you.
With 30 years of grocery demonstration experience, we know we can design a program specific to your needs. Ensuring you have a creative presence with the ability to design, source, and manufacture all elements for the campaign
We work with you to develop a store list and manage the booking and confirmation process while keeping your sales & merchandising team updated along the way.
Why InAisle?
Traditional media can only reach so far in telling your brand’s story. In contrast, product sampling provides an engaging, direct experience that appeals to the sensory elements of your product – taste, smell, and touch. When shoppers experience your product firsthand, they’re much more likely to remember it and decide to buy it again.
Here’s why InAisle’s sampling solutions are superior to traditional marketing methods:
1. Personalized Shopper Engagement:
Traditional ads may grab attention, but they don’t build trust or loyalty. InAisle allows you to connect with shoppers personally, allowing them to taste, try, and explore your product as part of their shopping experience. Through face-to-face interactions, our trained brand ambassadors foster genuine connections that resonate with consumers, nurturing a deeper bond with your product.
2. Strengthen Product Positioning & Habit Formation:
When shoppers sample your product in-store, they experience its unique value in the moment. This experience reinforces your product’s positioning on the shelf and encourages repeat purchases by embedding your product into their shopping habits. With InAisle, your brand stays top of mind the next time they reach for that product category, helping to build lasting loyalty.
3. Measurable ROI:
At InAisle, we recognise that every marketing dollar is vital. That’s why we focus on delivering measurable results. Our product sampling campaigns include data-driven insights, showcasing how many shoppers engaged with your brand and their immediate purchasing response. Our analytics allow you to monitor the effectiveness of your campaigns and see exactly how your investment generates ROI.
4. Building Trust Through Real Experiences:
Consumers today are more discerning than ever. They want to engage with brands that provide genuine value. Sampling isn’t just about giving away free products; it’s about allowing shoppers to experience your brand’s promise firsthand. Whether it’s the taste of a new snack, the quality of a cleaning product, or the benefits of a health supplement, product sampling empowers consumers to make informed decisions based on real experiences rather than abstract messaging.
5. A Cost-Effective Alternative to Traditional Media:
While traditional media can be expensive and often results in passive engagement, InAisle offers a budget-friendly solution that encourages active participation from shoppers. Sampling directly in stores creates a chance for immediate feedback and action, making it an ideal strategy for brands aiming to foster lasting relationships with their consumers without straining their budgets.
Benefits of InAisle Sampling:
Increased Brand Awareness—Customers can see, touch, and try your product, which boosts its recognition and familiarity.
Improved Conversion Rates – Studies demonstrate that shoppers who sample are much more likely to make a purchase.
Enhanced Shopper Loyalty – Positive sampling experiences foster repeat purchases and convert first-time buyers into loyal brand advocates.
Real-Time Feedback – Gain direct insights from consumers regarding your product, aiding you in enhancing or adjusting your offerings.
Sales Uplift – Monitor the effect of our campaigns on your bottom line with measurable results. results that prove the effectiveness of sampling.
Our online briefing portals ensure staff have the information they need on hand, and a customized reporting form ensures we capture the information you need for Each Campaign.
Our Pursuit of Excellence program ensures our Brand Evangelist are both independently checked along with ongoing in-store support to provide the highest level of presentation and briefed communication with shoppers.
Let’s Create a Memorable Shopper Experience Together
At InAisle, we recognise that every brand has its own unique story to share. Whether you're launching a new product or reinforcing an existing one, our team is here to create a tailored sampling experience that aligns with your marketing goals and delivers meaningful results. Are you ready to see the difference that personalised product sampling can make?